Why Slowing Down Was the Best Business Strategy I Ever Tried

For most of my life, I have worn busy like a badge of honour.

And for a while, it worked.
Until it didn’t.

I hit burnout. Big time. Full breakdown, the lot. I ended up leaving my well-paid 6-figure salary in what I thought was my dream job. (Don’t worry - this is actually my dream job - what I’m doing right now!

That’s when I learned something that changed everything:
Slowing down isn’t a setback - it’s a strategy.

Space creates clarity

When I finally gave myself permission to step back, something unexpected happened: I heard my own voice again. Not my old bosses. Not the comparison trap. Not the voice of “should.”

Just mine.

That’s when my creativity and the ideas started flowing again. That’s when I realised what felt aligned (and what didn’t - spoiler - working in a 9-5 corporate job and never seeing my family was NOT aligned!). That’s when I finally saw the bigger vision I was too busy to notice before.

Slowness helps you make better decisions.

When you’re constantly rushing, you make reactive choices.
You say yes because you’re afraid to miss out.
You launch because you should, not because it’s aligned.
You create from urgency, not from truth.

But when you move with intention, you can build something that lasts. Something more ground and real.

You’re allowed to pause and grow (oh yeah… and say no!)

I know slowing down can feel scary. Like you’ll lose momentum or fall behind. But I want you to know that slow seasons are for planting seeds.

Your next level doesn’t come from hustling harder (I am defo not here for the 10x marketing bro hustle energy)
It comes from honouring your rhythm.

Rest recalibrates your creativity.
Stillness amplifies your clarity.
Slowing down is where you remember your magic.

So if you’re feeling tired or uninspired, maybe don’t push through.

Maybe soften.
Maybe pause.
Maybe trust that the clarity is coming.

It always does.
And when it does, it’ll move faster than you thought possible. Sometimes you gotta slow it down to speed it up (if that’s what you actually want to do.)