What to Do When You Feel Stuck in Your Brand

Have you ever had that feeling when something just isn’t clicking?

Maybe you’re hesitating to post because nothing feels “on brand” anymore or your offers have shifted, but your visuals and messaging haven’t. Or maybe, deep down, you know you’ve outgrown your old identity but you’re not sure how to move forward.

I actually felt just like before I (re)launched Kate Lodge Co. I was holding back from posting as something just felt ‘off’. I wasn’t loving my colour palette and overall vibe anymore, and it just didn’t feel like….me.

This is something I hear pretty regularly when people come to me. Here’s what I tell them (and myself).

Start by getting honest with yourself.

If your brand feels off, don’t ignore it, explore it. Ask yourself: What feels outdated? What no longer reflects who I am or what I offer? Getting clarity often starts with simply naming what’s no longer in alignment.

What’s changed in you or your business that your brand hasn’t caught up with yet?

Reconnect with your “why.”

When you feel disconnected from your brand, come back to your purpose. Why did you start this business in the first place? What are you here to do, change, create, or inspire? Your “why” is the anchor.

Write your mission down in one messy, heartfelt paragraph - no need to make it polished.

Don’t try to rebrand overnight.

It’s tempting to burn it all down and start fresh. But you don’t have to figure it all out at once. Sometimes, what you need is a “brand refresh,” not a full rebrand. Tweak your colours, refine your tone of voice, clarify your offers, start small and build momentum.

Evolution is allowed. You’re not starting over, you’re growing deeper roots.

Talk (or write) it out.

Some of the biggest breakthroughs happen in conversation. Whether it’s with a biz bestie, a coach, or a brand designer (oh hello!). Processing your thoughts out loud can help you hear what’s been hiding in your heart. I’m also a huge fan of journalling and this always helps me work through whatever is in my little ol’ brain.

You don’t have to carry the weight of reinvention alone. There’s power in collaboration.

Create before you “figure it all out.”

When you’re stuck, action is often the antidote. Try creating a new Instagram tile, writing a caption from the heart, or updating one page on your site. Let your brand evolve as you create, not just before. Just starting will help create momentum.

Choose one tiny thing to update today that feels more “you.”

If you’re in that stuck, stretchy, in-between season, know this…It doesn’t mean you’re off track. It means you’re growing. And with a little intention (and maybe a little help), you can create a brand that reflects exactly where you’re going next.

You don’t need a brand that fits where you’ve been. You need a brand that fits who you’re becoming. And I bet you’d love to Become Magnetic right? (ha! see what I did there…;-)